Generative engines decide what to cite on three signals: can they extract you, do they trust the source, and is it recent enough. We don't guess at any of them. We measure, build, and sustain. Below is the full method, and the instruments we built to run it.
Most agencies start by selling you content. We start by measuring you, across every public model, against the competitor you actually care about, on the queries that decide your category. You don't know what to fix until you know what models say.
For each engagement, we run a baseline scan across ChatGPT, Claude, Perplexity, Gemini, Google AI, Copilot, Grok, and DeepSeek. Each model is queried with the prompts your buyers actually use, surfacing how often you appear, in what position, and with what sentiment relative to competitors.
The citation pool models draw from is narrower than the open web, and overlaps surprisingly little with traditional search rankings. Without a baseline you can't tell whether you're invisible, mis-cited, or losing share of voice to a single competitor.
A live dashboard of your position across all eight models, a competitor gap analysis, and a prioritized list of the queries we can move first.
Once we know the gap, we close it on two fronts at once: rebuild the site so models can cleanly extract what you offer, and manufacture the citable content (owned and third-party) that earns inclusion in answers.
Generative engines prefer self-contained, semantically clean blocks with unambiguous claims, clear attributions, and structured data. Most marketing sites are written for humans and styled for designers. Neither serves a model trying to lift a single answer out of a page.
Our Article Engine learns your brand voice, your industry, and your strengths, then writes current, fully-cited articles for first- and third-party publication. The goal isn't volume. It's publishing the artifacts that models reach for.
A rebuilt site that passes a GEO extraction audit, a content pipeline producing weekly cited articles, and an FAQ layer aligned to the buyer queries from Movement 01.
Citation isn't a one-shot prize. Models continuously re-rank what they trust, and freshness is one of the strongest signals. Sustain is the continuous loop: refreshing content, seeding third-party mentions, and watching the rankings shift daily.
Content decays. Stats go stale, links break, claims age out. Our refresh loop scans your published library, flags decay, and updates the pieces that matter, keeping recency signals strong on the pages models already cite.
Models trust source diversity. We map the citation universe of your category (which publications, directories, and forums models actually pull from) and run targeted outreach to land mentions where it counts.
Every morning your dashboard updates with overnight movement across all eight models. You see what shifted, why, and the next action, not a quarterly report card.
Every movement above runs on instruments we built ourselves, because we understood the mechanism well enough to build them. A growing set, with more shipping.
Learns your brand voice + industry, then writes current, fully-cited articles that weave in your strengths, for first- and third-party publication.
in productionQueries the major models to surface what LLMs actually think, and say, about your brand.
in productionHow often you appear versus a named competitor, plus the sentiment gap between you.
in productionHow often you surface across the queries that define your industry: your true share of the answer.
in productionMaps the citation universe of your category (which sources models trust), then targets them for mentions.
in productionRebuilds your site to best-practice GEO + SEO structure so models can extract and attribute it.
in productionKeeps your existing presence current and aligned. Recency is decisive for citation.
in productionFinds the questions buyers actually ask about you and your industry, answers them, publishes.
in production// per-instrument detail pages shipping soon, more tools in development
Book a 30-min visibility assessment. We'll run a live baseline scan on your domain and walk through the first movement together, no pitch, just what we find.