Field notes on how AI chooses.
We study how AI engines decide which businesses to recommend and which sources they trust, then publish what we find. 15 pieces and counting.
How to fix wrong business information in ChatGPT, Perplexity, and other AI assistants
AI assistants repeat what the web says about your business, not what you know. How to correct the sources ChatGPT, Perplexity, Gemini, and Claude cite, and make the fix hold.
GEO agency vs DIY: how to decide, vet, and set timelines
Hire an agency when you cannot measure your own AI citations; do it yourself when you can. Plus the nine questions to vet any GEO provider.
What does GEO cost for a small business?
No published survey of GEO agency rates exists yet. What the market actually charges, and how audits, retainers, local SEO, and geofencing compare.
How website structure and formatting affect AI search citations
Retrieval systems chunk your page into 100–300 token fragments and evaluate each one independently. The formatting decisions that decide whether any of them get cited.
SEO vs GEO for small businesses: which one to prioritize right now
The two disciplines share enough foundations that fixing your SEO also builds AI-citation eligibility. A decision gate for where the next content hour goes.
What is Generative Engine Optimization, and does your small business actually need it?
Knowledge-driven businesses are feeling AI disruption now; local transactional ones have runway, but the winner-takes-more dynamic is closing it. How to tell which you are.
900 million weekly users: the demand already moved
ChatGPT alone reports 900M weekly active users, before counting every other assistant. The question isn't whether buyers ask AI about your category. It's whether you're in the answer.
AI traffic converts 4.4×, and the visitor is different
Visitors arriving from AI assistants convert several times better than classic organic search. The reason is the visitor, not the volume.
Why 28% of AI-cited pages have zero Google visibility
The pool of sources generative engines pull from overlaps surprisingly little with the top of Google. Here's what that means for where you invest.
Recency is a ranking signal: the 10-month rule
95% of pages cited in AI answers are under ten months old. Freshness isn't hygiene. It's a primary selection factor.
How generative engines actually choose what to cite
Extraction, trust, and recency: the three signals that decide whether a model reaches for your page, or someone else's.
GEO vs SEO: what transfers, and what doesn't
Your SEO investment isn't wasted, but it doesn't automatically carry into the answer. A field guide to the overlap.
Generative Engine Optimization (GEO): getting cited in AI answers
What GEO is, how it differs from SEO, and what actually moves whether a generative engine quotes your brand, instead of someone else's.
AI search optimization: how to get featured in AI answers
You can't make a model cite you, but you can make your page the easiest, safest, most complete thing for it to reach for. The practical work.
The future of search is the answer, not the link
Discovery is moving from a list of links to a single synthesized answer. Adapt now and own the recommendation, or quietly fall out of view.
Put the research to work.
Book a free 30-minute call and we'll run your buyers' real questions through the major AI models live, so you see exactly where you stand.