Primary research into how generative engines select, trust, and cite sources: drawn from the literature we read and the scans we run. Methods and evidence, in the open. New findings as the science moves.
ChatGPT alone reports 900M weekly active users, before counting every other assistant. The question isn't whether buyers ask AI about your category. It's whether you're in the answer.
Visitors arriving from AI assistants convert several times better than classic organic search. The reason is the visitor, not the volume.
The pool of sources generative engines pull from overlaps surprisingly little with the top of Google. Here's what that means for where you invest.
95% of pages cited in AI answers are under ten months old. Freshness isn't hygiene. It's a primary selection factor.
Extraction, trust, and recency: the three signals that decide whether a model reaches for your page, or someone else's.
Your SEO investment isn't wasted, but it doesn't automatically carry into the answer. A field guide to the overlap.
What GEO is, how it differs from SEO, and what actually moves whether a generative engine quotes your brand, instead of someone else's.
You can't make a model cite you, but you can make your page the easiest, safest, most complete thing for it to reach for. The practical work.
Discovery is moving from a list of links to a single synthesized answer. Adapt now and own the recommendation, or quietly fall out of view.
Book a 30-min visibility assessment. We'll run these same methods live on your brand. No pitch, just what we find.