Questions, answered.

GEO (Generative Engine Optimization) is the practice of making your brand and content visible inside AI-generated answers. Instead of ranking blue links, GEO ensures your business is cited, referenced, and recommended directly by models like ChatGPT, Perplexity, and Claude. See the method for how we do it.

SEO optimizes for search engine rankings. GEO optimizes for AI-generated answers. While SEO focuses on keywords and backlinks, GEO focuses on structured content, citation signals, and making information easy for models to extract and reuse. The two overlap less than you'd expect. 28% of pages cited by ChatGPT have zero visibility in Google, so SEO standing doesn't transfer automatically.

User behavior is shifting. More queries are happening inside AI interfaces, and those answers often don't include traditional search results. 58% of searches now end without a click. If you're not present there, you're invisible in a growing channel.

No. In fact, smaller companies often benefit faster because GEO rewards clarity, structure, and relevance, not just brand size. Well-optimized content can outperform larger but less structured competitors.

Most websites aren't structured for AI consumption. If your content isn't clearly organized, lacks authority signals, or doesn't directly answer common queries, models will default to other sources, even if your business is strong offline.

Models prioritize content that is clearly structured, fact-based, and easy to extract. They also rely on consistent signals across the web, including mentions, reviews, and references from trusted sources. Recency matters too. 95% of pages cited in AI answers are less than 10 months old.

Yes, especially recency. A steady flow of new, relevant reviews signals ongoing trust. In many cases, businesses with fewer but more recent reviews appear more often than those with higher but outdated ratings.

Content that directly answers questions. This includes clear definitions, structured explanations, comparison pages, and concise, factual statements that can be easily quoted or summarized.

Users ask different types of questions: informational, comparative, navigational, and transactional. If your brand doesn't cover all of these, AI models will pull from other sources to fill the gaps.

Not necessarily, but you do need coverage. Whether through blog posts, landing pages, or documentation, your site should address the full range of questions users might ask about your industry.

Eight, today: ChatGPT, Claude, Perplexity, Gemini, Google AI, Copilot, Grok, and DeepSeek. We query each one with the prompts your buyers actually use and measure where you appear, in what position, and with what sentiment. Per model, not as a single blended score. See the method for how the baseline scan runs.

We run a baseline scan across every model we track, then watch it daily. You get your share of the answer on the queries that define your category, a gap analysis against the competitor you name, and the citation sources models lean on. The instruments behind it are visibility_analysis and head_to_head.

It depends on your starting point, but changes can begin to appear within weeks. Visibility tends to improve progressively as signals strengthen and content coverage expands.

Yes. When your business appears directly inside AI answers (especially in comparison or recommendation contexts), you're positioned at the exact moment users are making decisions. AI traffic also tends to convert 4.4× better than traditional search.

We analyze how your brand appears in AI outputs, identify gaps, and implement structural, content, and signal improvements. The process is iterative, focused on increasing visibility over time rather than one-off changes. It maps to three movements: Diagnose, Build, Sustain.

Every engagement starts with a 30-min visibility assessment. We run your live AI visibility together, no pitch. From there the work is scoped to what your baseline shows and runs iteratively rather than as a one-off. Pricing follows scope; the fastest way to a number is to book the assessment.

Both. We refine existing content and expand coverage where needed, ensuring everything is structured and aligned with how AI systems interpret and use information. Our article_engine writes current, fully-cited articles in your brand voice.

Yes. We work as the engine underneath your brand: supplier, not competitor. Your client relationship stays yours start to finish, and our tooling slots into your existing workflow so you can offer GEO without building a team. More on the For agencies section.