The questions we hear most.

GEO (Generative Engine Optimization) is the work of getting your business recommended inside AI answers. When a buyer asks ChatGPT, Claude, or Perplexity who to hire, the model names a short list of businesses. We do the work that puts you on that list, and we track the result weekly across 8 models. See the method for how.

SEO gets you ranked in a list of links. GEO gets you named in the answer itself. The two overlap less than you'd expect: 28% of the pages ChatGPT relies on never appear on page one of Google, so your search standing transfers only partly. The work is different too: we build structure models can read, mentions in sources they trust, and material recent enough for them to use.

Buyers moved first. 58% of U.S. Google searches end without a click (Similarweb / SparkToro, 2025), and a growing share of buying questions now starts inside ChatGPT, Gemini, and Perplexity. We built our tracking because the shift is measurable week to week, and the models keep reinforcing the sources they already trust. The earlier you appear, the more that compounding works for you.

No. Models reward clarity, structure, and relevance, and a small business can supply all three. In the scans we run, well-structured local businesses regularly appear ahead of larger competitors whose facts are buried in marketing prose. We work with single-location businesses through national brands.

In the baselines we run, it comes down to the same three reasons: the model can't read your site because the facts are buried in marketing copy, there's too little third-party material about you for it to trust, or nothing you've published answers the questions buyers actually ask. Our baseline scan pinpoints which of the three is holding you out. See how the baseline works.

Three signals decide it: can the model read you, does it trust the sources that mention you, and are you recent. We track all three per model. Recency is the one most businesses underestimate: 95% of pages cited in AI answers are less than 10 months old.

Yes, and recency matters more than volume. In our scans, ChatGPT and Gemini regularly surface businesses with a steady flow of recent reviews ahead of competitors with larger but older review counts. A live Google Business Profile is one of the first sources we check in a diagnosis.

Content that answers one buyer question plainly enough for a model to lift it: clear definitions, structured explanations, comparison pages, and concise factual claims. We map every piece we publish to a question from your baseline scan, so coverage follows what buyers actually ask.

Yes, ideally. Our question sets cover the four kinds buyers ask: what something is, how options compare, where to find you, and what things cost. When your site leaves one uncovered, models fill the gap from other sources, and those sources set the story. The baseline scan shows exactly which types you're missing.

A blog is one format; coverage is the requirement. Blog posts, landing pages, FAQ layers, and documentation all work when they answer real buyer questions. We usually publish a monthly cadence of fully-sourced articles, because recency keeps you in the answer.

Eight, today: ChatGPT, Claude, Perplexity, Gemini, Google AI, Copilot, Grok, and DeepSeek. We query each one with the prompts your buyers actually use and measure where you appear, in what position, and with what sentiment. Per model, not as a single blended score. See the method for how the baseline scan runs.

We run a baseline scan across every model we track, then watch it daily. You get how often AI mentions you on the questions that define your category, a gap analysis against the competitor you name, and the sources models lean on. The tracking behind it is purpose-built and runs in-house: clients see the outputs, and partners see the full stack on a call. See how the baseline works.

It depends on your starting point, but changes can begin to appear within weeks. Visibility tends to improve progressively as signals strengthen and content coverage expands.

Yes. When your business appears directly inside AI answers (especially in comparison or recommendation contexts), you're positioned at the exact moment users are making decisions. AI traffic also tends to convert 4.4× better than traditional search.

We analyze how your brand appears in AI answers, identify gaps, and improve your site, content, and the signals models trust. The process is iterative, focused on increasing visibility over time rather than one-off changes. It maps to three steps: Diagnose, Build, Sustain.

We don't have a fixed price list. The work is scoped to what your baseline shows and runs iteratively rather than as a one-off, so pricing depends on where you're starting from and what it will take to move you. Getting your number is fast: book the 30-minute audit (it's free), we'll run a live visibility scan on your business, together, and you leave the call with a scoped proposal and an exact price for your case.

Both. We refine existing content and expand coverage where needed, ensuring everything is structured and aligned with how AI systems interpret and use information. Our writers produce current, fully-sourced articles in your brand voice. See how the Build step works.

Yes. We work as the engine underneath your brand, and we stay the supplier start to finish. Your client relationship remains yours, and our workflow slots into your existing platforms so you can offer GEO without building a team. More on white-label GEO for agencies.

Yes. Alongside GEO, our team has deep web design experience. If your current site is holding you back, we can build you a new one from the ground up, structured from day one to be read, trusted, and recommended by AI.