How AI decides who to recommend, and how we win it.
There is no trick to it. AI models weigh three things when they decide which businesses to name. We measure all three, fix what is holding you back, and keep you there as the field keeps moving.
Three things decide every answer.
Can it read you?
Most websites bury the facts in marketing copy. If a model cannot cleanly pull what you do, who you serve, and where, it has nothing to work with.
Does it trust you?
Models lean on outside sources: reviews, directories, and mentions on sites they already trust. Too little material about you and there is nothing to go on.
Are you current?
Freshness is the signal most businesses miss. 95% of the pages cited in AI answers are less than ten months old.
Diagnose. Build. Sustain.
The same three steps for every client, with the evidence shown at each one.
Diagnose
See where you standWe run hundreds of your buyers’ questions through every major model and record who gets recommended, and who gets skipped.
Build
Give models a reason to name youWe rebuild your pages, or your entire site from scratch, so the facts are easy for models to read, then publish content that answers those exact questions.
Sustain
Hold your place as it shiftsWe keep earning you mentions across the sites models trust, rescan all eight every week, and catch any drop early so you hold your position.
How is this different from SEO?
SEO gets you ranked in a list of links. This gets you named in the answer itself. The overlap is smaller than you would expect, since much of what AI cites never ranks on the first page of Google.
Which AI models do you track?
Eight today: ChatGPT, Claude, Perplexity, Gemini, Google AI, Copilot, Grok, and DeepSeek. Each one is measured on its own, not blended into a single score.
How long until I see results?
It depends on where you start, but changes can begin to show within weeks and build from there as your signals and coverage strengthen.
Is this only worth it for big companies?
No. Models reward clarity, structure, and relevance, all of which a small business can supply. In our scans, well organised local businesses regularly beat much larger competitors.
Start with a free audit.
We run your buyers' real questions through the major AI models on a 30-minute call, and show you exactly where you stand, and what you can do to improve.